AI visibility means how often AI assistants like ChatGPT name your business when someone asks for what you sell. Here's what it means and how to measure it honestly.
Updated 29 Oct 2026
The short answer
AI visibility is whether, and how often, AI assistants name your business when someone asks a question you should be the answer to.
Why it's hard to measure
AI answers change from run to run, between engines and over time. One answer tells you something, but not everything. Tools that track it over time ask the same questions repeatedly and count how often you're named.
Ways to measure it
- **By hand:** ask buyer questions in a fresh chat, without your name, on different days.
- **One-off check:** our free check asks ChatGPT one buyer question and shows the answer, who was named and the cited sources, labelled with the date. It is a snapshot.
- **Daily tracking:** tools such as [FrontStat](/compare/aipanicroom-vs-frontstat) and [Otterly.AI](/compare/aipanicroom-vs-otterly-ai) ask many questions every day across several engines.
What moves it
A clear homepage, the basics machines read, and being mentioned on the sites AI cites. See [how to get mentioned by AI](/answers/how-to-get-mentioned-by-ai).
Check your own site
Run the free check on your homepage. It takes about a minute and needs no card. After you email yourself the result, we ask ChatGPT one buyer question and show whether it names you.