Resources

AI video avatars for work: Synthesia vs AI Studios vs HeyGen (and when not to bother)

Synthesia, AI Studios and HeyGen compared for training, sales and support videos, plus the three situations where an AI avatar makes things worse.

AI meeting notetakers: bot in the room or not, and what to check before you hit record

Granola, Fireflies and Otter compared on the one choice that matters first: a bot that joins the call or an app that listens from your laptop. Plus a 5-point check before you record anyone.

AI in bookkeeping: why human review still matters

How AI can help with categorising and reconciling, and the checks a person should keep.

AI for recruiters: where it helps and where it doesn't

Which recruiting tasks AI can speed up today, which still need a person, and how to try it safely.

How to measure an AI pilot at work

A simple way to tell whether an AI tool is actually saving time before you roll it out.

What a website audit actually checks

A plain explanation of what our website check looks at, and what it can't see.

SEO vs AI-search readiness: what's the difference?

How classic search optimisation and getting ready for AI answers overlap, and where they differ.

Homepage fixes for small businesses

The simple homepage changes that make it clearer to visitors, search engines and AI tools what you do.

Sharing an assessment safely

What to share, what to keep private, and how to revoke a link.

Measuring an AI workflow pilot

Baselines, review time and honest before/after comparisons.

Assessing tasks rather than job titles

Why the same title can mean very different work.

Running a fair website battle

Comparing two websites on the same rubric, not two businesses.

Lab vs real-user performance

Why Lighthouse and CrUX can disagree, and which to trust when.

Understanding a website score

What a heuristic score measures, and what it cannot tell you.