What the score is
A weighted summary of pass/partial/fail checks across clarity, technical health, accessibility signals, trust signals, performance and AI-answer readiness. Each check records the evidence it used.
Coverage
Every score shows how many checks could actually run. Unavailable checks lower coverage, not the score.
GEO readiness
A separate rubric for how clearly AI answer engines could understand and cite your site. It is never merged into the main score.
Limitations
We see public pages only, within bounded limits. The score does not predict rankings or traffic and says nothing about the business itself.